Prof Shujun Li
Consortium Principal Investigator (PI) and WP Lead
Professor of Cyber Security, School of Computing
Director, Kent Interdisciplinary Research Centre in Cyber Security (KirCCS)

Prof Alex Freitas
Co-Investigator (CI) and Task Co-Lead
Professor of Computational Intelligence, School of Computing

Dr Lisa Dickson

Co-Investigator (CI) and Task Co-Lead
Reader and Deputy Head of School, Kent Law School

Prof Iis Tussyadiah
Partner Principal Investigator (PI) and WP Lead
Reader in Hospitality and Digital Experience, School of Hospitality and Tourism Management
President, International Federation for IT and Travel & Tourism (IFITT)

Prof Graham Miller
Co-Investigator (CI) and Task Co-Lead
Executive Dean, Faculty of Arts and Social Sciences
Professor of Sustainability in Business, School of Hospitality and Tourism Management

Prof Annabelle Gawer
Co-Investigator (CI) and Task Co-Lead
Co-Director, Centre of the Digital Economy (CoDE) Professor and Chair in Digital Economy, Surrey Business School

Prof Jay Bal
Partner Principal Investigator (PI) and Task Co-Lead
Professor, WMG

Dr Xiao Ma
Co-Investigator (CI), Technical Manager and Task Co-Lead
Associate Professor, WMG
Co-Founder, Hub of All Things (HAT Community FoundationHAT Data Exchange Ltd)

Mr Georgi Iliev
Research Engineer
Software Engineer at WMG, University of Warwick

Miss Diwali Diwali
Research Assistant
Project Engineer, WMG

Dr Mario Weick
Co-Investigator (CI) and Task Co-Lead
Associate Professor in Quantitative Social Psychology, Department of Psychology